Design

By Sarah St. Pierre, Flodesk Partner

Use my link or code SOLBRITESTUDIO to get 25% off your first year of Flodesk → FlodeskDesign emails people love to get.

Email marketing has always been one of the highest-converting marketing methods for small businesses, but it can also be the most intimidating.

Clunky platforms. Confusing automations. Design limitations everywhere.

And the constant feeling that your beautifully curated brand suddenly fell apart the moment it hit someone’s inbox.

If you’ve ever felt that way, you’re not alone. I used to feel this way too, until I was introduced to Flodesk for all my email marketing.

As a brand and web designer, I take design very seriously. My clients do too. So when I used other platforms, something always felt off. I could never get my emails to look and feel like the brands I was building. And honestly? It frustrated me enough to avoid email marketing altogether.

Flodesk really changed that.

Today, I’m diving into Flodesk’s evolution, their newest integrations, their updated pricing structure, and why I believe (deeply!) that Flodesk is the best email marketing platform for any modern, design-forward, small business. And I’m going to be sharing exactly how I use it inside my studio: welcome series, forms, podcast emails, and more.

Let’s get into it.

Flodesk Has Evolved

When Flodesk launched, they shook the marketing industry by doing something bold: They made email marketing beautiful.

But this wasn’t just about pretty templates. Flodesk truly changed the architecture of email design.

Their layout technology made it possible to create stunning, image-rich, design-forward emails without hurting deliverability, something no other platform was doing at the time. It was simple, intuitive, and finally felt like email marketing was made for creatives, not just corporate marketers.

Fast forward to today, and Flodesk has expanded far beyond beautiful design. The team is rolling out:

• New integrations (ManyChat, Canva, ThriveCart, HoneyBook + more)
• More automation power
• Better segmentation
• More personalization tools
• A fully redesigned email builder
• A stronger, more transparent pricing structure

Yet what hasn’t changed is their commitment to being the best-in-class email platform, not an overly complicated “all-in-one” tool.

Why I Chose Flodesk (And Why I Recommend It to Every Client)

As a designer, I need things to be:

• intuitive
• flexible
• on-brand
• visually elevated
• and easy for my clients to maintain

Flodesk checks every box.

Other platforms give you rigid blocks, clunky builders, or templates that feel outdated. Flodesk gives you creative control and keeps everything simple enough that even non-designers can build stunning emails.

A few reasons Flodesk won me over from day one:

✔ Their clean, minimalist builder

It allows you to design beautifully, easily.

✔ Their templates are unmatched

Seriously, they’re some of the most modern, elevated templates available anywhere.

✔ Their patented layout tech

It lets you design freely without worrying about deliverability, which used to be a real concern.

✔ It feels built for small brands, not giant companies

The team is bootstrapped, female-founded, deeply intuitive, and truly listens to creators.

It all comes together to create a platform that actually inspires you to send more emails, which means more nurturing, more trust, more conversions, and more consistency in your brand.

How I Use Flodesk Inside My Business

1. My Welcome + Nurture Series

Your welcome sequence is one of the most important parts of your entire marketing funnel.

It sets the tone. It builds trust. And it turns subscribers into real humans who feel connected to you.

Inside my studio, I use Flodesk to run:

• A 4–6 email welcome series
• A nurture sequence for new leads
• Freebie delivery workflows
• Monthly Newsletters
• Podcast Episode Announcements

Flodesk’s workflow builder makes this incredibly easy.

2. My Forms

As someone who builds websites for wellness brands and creative entrepreneurs, forms are essential and Flodesk’s forms work wonders.

My favorites:

• Full-page opt-ins
• Inline forms
• Pop-ups
• Link in bio forms

Their templates consistently outperform industry averages because:

• they’re visually modern
• they’re mobile-optimized
• they feel on-brand
• and they guide your audience toward saying “yes”

I can tell you firsthand, my email list has grown significantly since switching to Flodesk forms.

3. My Podcast Emails

Whenever I publish a new podcast episode, I use Flodesk to send a branded announcement email.

My favorite features here:

• GIF support (I use this a lot, it brings personality and movement!)
• Custom fonts
• Brand color palettes
• Canva integration (this is SO good)
• AI subject line generator
• Resend to unopens

The Canva integration especially saves me time, I can bring my episode covers or graphics directly into Flodesk without downloading and uploading files.

Flodesk’s New Integrations

Flodesk is no longer just an email platform, it’s becoming a full ecosystem that supports modern creators. Here are the standouts you’ll want to know about:

✔ Canva

Bring in your Canva designs instantly and also allows you to add GIFs and create new designs from scratch!!

✔ ManyChat (coming soon!)

Game-changing for DM automations, lead capture, and social funnels.

✔ ThriveCart (coming soon!)

A major upgrade for businesses selling digital products.

✔ HoneyBook

This is great for service-based onboarding.

✔ BookFunnel, Interact, Marvelous, Session, and more

These integrations make it seamless to unite your tools without the clunky tech setup every creator dreads.

This is where Flodesk really shines. They are constantly working to update and make things better for every user of the platform

Feature Highlights

Here are Flodesk’s top strengths:

Stunning, design-forward templates

You’ll truly stand out in the inbox.

Patented layout technology

More design freedom, no deliverability penalties.

Minimalist, intuitive builder

No design degree required, but you’ll feel like you have one.

Advanced personalization

Custom fields, segmentation, click-to-segment, polls, and more.

GIF support

This is one of my personal favorites, it makes emails feel alive.

AI subject line suggestions

Great for email writers who get stuck.

Resend to unopens

Boosts open rates up to 30% automatically.

Developer API

For those who want custom integrations.

Unlimited creativity

No platform gives you this much visual freedom and simplicity.

Flodesk’s New Pricing

Flodesk has introduced a new pricing structure that makes the platform even more accessible, while still offering best-in-class design power.

Here’s the breakdown:

Lite — $19/month

Great for beginners or small lists

• Starts at 0–1,000 subscribers
• Max of 25,000 subscribers
• Unlimited emails
• Unlimited forms
• 1 workflow (limited bonus)

Pro — $25/month

Best value for most small businesses

• Starts at 0–1,000 subscribers
• Unlimited emails
• Unlimited forms
• Unlimited workflows
• 1 checkout (limited bonus)

Everything — $49/month

Full suite, zero limitations

• Starts at 0–1,000 subscribers
• Unlimited emails
• Unlimited forms
• Unlimited workflows
• Unlimited checkouts

*Subscriber limits based on active subscribers; all prices above reflect annual plans

What I love about this new structure:

• It’s still incredibly affordable compared to competitors.
• You’re not penalized for sending more emails.
• There are no confusing contact-based tiers.
• You get premium features even on lower plans.

Who Flodesk Is Best For

In my experience, Flodesk is the perfect fit for:

• Creative entrepreneurs
• Wellness brands
• Designers and coaches
• Course creators
• Boutique studios
• Service providers
• Small businesses who value aesthetics
• Anyone who wants emails that convert and look good doing it

If you care about every touchpoint and want your emails to feel like an extension of your brand, Flodesk is the platform to do it.

Ready to Elevate Your Email Marketing?

I’m proud to be a Flodesk Partner because I genuinely use and love this platform. It’s the only email marketing tool I confidently recommend to my clients.

If you’re ready to create stunning, high-performing emails with zero tech stress,

👉 Use my code SOLBRITESTUDIO to get 25% off your first year of Flodesk! FlodeskDesign emails people love to get.

Trust me, once you design your first email, you’ll never look back.