Waypoint Writing

Copywriting Studio

project

the client

the brief

Brand Design
Website Design
Business Cards
Collateral

Amanda Silva is the founder of Waypoint Writing, a copywriting studio built on the belief that words aren’t just tools—they’re trail markers guiding brands toward clarity and connection. With roots in journalism and branches reaching into creative writing, commercial projects, and editorial work, Amanda brings a unique blend of precision and artistry to every project. Through blog posts, scripts, website copy, and SEO-driven content, she helps entrepreneurs cut through the noise with messaging that feels authentic, intentional, and true to their vision. With Amanda as your storytelling partner, you’ll gain more than polished copy—you’ll find direction, resonance, and a voice that truly makes its mark.

When Amanda Silva, founder of Waypoint Writing, came to me, she was ready for a brand that felt as seasoned and intentional as the business she had built. After nearly a decade in business, her original branding no longer reflected the depth of her experience or the evolution of her studio. She needed something that felt more her—a brand that captured the clarity, confidence, and authenticity she brings to every client project. Together, we reimagined Waypoint Writing with a brand identity and website that reflect Amanda’s thoughtful, grounded approach to copywriting—rooted in connection and meaning. The final result feels professional yet approachable, aligning with her mission to guide entrepreneurs and creatives toward words that resonate.