project
the client
the brief
Brand Strategy
Brand Coaching
Brand Design
Website Design
Witchy Ways by Lisa is spirituality without all the bullsh*t, built for women who are ready to trust their own version of the practice. Rooted in the belief that magic should live in your real life and not float somewhere above it, Witchy Ways by Lisa exists to hand clients the permission nobody else was giving them, to work with their own guides, ask the questions, and make spirituality fun and approachable. Grounded in direct guidance and zero gatekeeping, the mission is to help women stop performing a practice and start living one, whatever stage they're starting from.
When I first connected with Lisa, she was feeling stuck. She'd built the business and she'd grown significantly, but she lacked clarity in who she was speaking to and how to speak to them. She also didn't have much of a cohesive or consistent brand, which made showing up feel harder and like she was constantly reinventing the wheel. Together, we got crystal clear on who her ideal client was and built a brand around exactly that. We built a foundation that Lisa now feels confident to show up in, with a newfound sense of creativity and direction within her business.
